Jump to navigation Jump to content Jump to contact Jump to search Jump to search Jump to footer
Hintergrund zu der Ausstellung Kopf & Kragen

Head and Shoulders

Münze zu der Ausstellung Kopf und Kragen

Coin images are among the smallest portraits in the world. Making use of extremely confined space, they show finely detailed half-length likenesses, usually in profile. The small size of coin portraits frequently calls for highly symbolic imagery. The hairstyles, garments, and accessories that are depicted go beyond being aesthetically pleasing add-ons: they reflect the Zeitgeist and open a window into the cultures of bygone ages. 

More than a hundred coin portraits are on show from a cultural history perspective in the exhibition Head & Shoulders, illustrating several millennia of fashion and lifestyle. 

Exhibition

From. 11 Nov 2025

Maria-Theresien-Platz, 1010 Wien

22,00€

Buy Ticket Programme

About the Exhibition

Like small time capsules, coins and medals preserve the elaborate hairstyles, magnificent beards, and intricate head coverings of each period. The exhibition travels through more than 2,400 years of fashion history with the help of over 100 coins.

Coins were minted in large amounts and were in daily use. A coin portrait was therefore the image that was most frequently seen by a ruler’s subjects. Hence, the way the sovereigns styled themselves carried particular importance.

Some became real trendsetters: their fashion turned into distinctive trademarks. 

A silver medal featuring a formal portrait of a woman with an intricate hairstyle, wearing a high-collared, embellished dress adorned with pearls. The inscription around the edge reads
Johanna von Spanien, streng gekämmt, mit Barrett und Feder. MK 7002bβ
A historical portrait of a woman with fair skin and light hair styled in an elaborate manner. She wears a dark, high-collared garment adorned with ruffles. The background is muted, highlighting her solemn expression and regal appearance.
Alonso Sánchez Coello, Dona Juana, 1557. Kunsthistorisches Museum
Curator Andrea Mayr about fashion in medal portraits (in german)
„Fashions fade, style is eternal."
„Auffällige Mode ist nur so lange ein Statement, bis sie zur Gewohnheit wird.“
„Fashions fade, style is eternal."
„Auffällige Mode ist nur so lange ein Statement, bis sie zur Gewohnheit wird.“

Hat Powers Fashion

Everybody who was anybody during the Italian Renaissance would make sure to show their status. The hat or biretta was a telltale sign of social standing, education, and political attitude. Elaborate head coverings were particularly prevalent at the Northern Italian courts as fashion statements and reflections of the way people perceived themselves in a society that hovered between tradition and new beginnings.

Passend zu den stylischen Kopfbedeckungen trug man das Haar im venezianischen Stil

schulterlang und in seiner Breite stark toupiert. Der als zazzera bezeichnete Renaissance-Bob galt vor allem in Adelskreisen als besonders elegant.

From the fifteenth century onwards, the biretta (ital. berretta) evolved into a European fashion classic.

The fitted round or semi-conical cap was usually made of felted wool and originally served as a symbol of the educated classes.

The berretta was frequently of a bright red colour and came in various shapes.

For example, the berretta a bordi had a folded edge.A very popular feature were the gioie di testa and fermagli, decorative brooches attached to the cap.

Like the biretta, the myllan cap or French bonnet was another hat shape that spread throughout Europe around 1500.

Made of brocade, velvet, or fine felt, this hat had characteristic high sides that could be folded down as desired.

King Louis XII (r. 1498–1515) combines the fashionable head covering with the French fleur-de-lis crown on his Milan mints

Gianfrancesco I Gonzaga (r. 1433–1444) shows himself as the Margrave of Mantua and general with a conspicuously extravagant hat.

It was already clear to his contemporaries that this top-heavy red head covering was a symbol of power and confidence.

Hats were status symbols.

Particularly influential condottieri (mercenary soldier leaders) and members of the lower nobility adorned themselves with striking headgear such as the berretta alla capitanesca and the berretta ducale, which were signs of political promotion, social superiority, and military glory.

Inspired by the Coin Cabinet and Interpreted through Craft

From autumn 2024 onwards, students at the KunstModeDesign Herbststrasse’s Evening College for Jewellery Design in Vienna drew inspiration from ancient coins and contemporary medals to create their own jewellery pieces.

During the creative process, historical models were not only reinterpreted and enriched with the students' own ideas and artisanal experimentation.

The resulting pieces impressively demonstrate how the past and present can engage in a creative dialogue – driven by design curiosity, technical skill, and personal expression.

All works

Exhibition programme

Discover our diverse art education program.

Visitor Information

Address

Coin Cabinet, 2. Stock
Maria-Theresien-Platz, 1010 Vienna
Google Maps

Opening times

Open Daily, 10 a.m. – 6 p.m.

Thu 10 a.m. - 9 p.m.

further visit information

On average, visitors spend around 0.5 hours in the Coin Cabinet.

Head and Shoulders on the floor plan

The exhibition is located on the second floor.

III II I
  • 0
  • 0
  • 0

More than a hundred coin portraits are on show from a cultural history perspective in the exhibition, illustrating several millennia of fashion and lifestyle.

The Coin Collection, with approximately 600,000 objects spanning three millennia, ranks among the five largest coin collections in the world and offers a comprehensive display of medals, coins, paper money, decorations, and minting tools.

Further exhibitions

Our exhibitions take you back to the rich history of our museum. Here, proven masterpieces meet newly explored themes - a look at art, culture and the past that continuously illuminates the collection.